What are segments?

A segment is a group of customers that share one or more attributes. The kind of attributes can be different. From when they subscribed, their current subscription status or when they were last charged.

This kind of grouping helps you understand your customers better.

Imagine how useful it is to see at glance the customers who have been active for over 12 months? Or see who spent more than $5,000 with you? Super simple to set up with Seos.

preview of new segment creation form

It’s up to you what you do with that information. Maybe manually send them a written thank you note? Or more modern: create an automation and automatically send them a thank you note.

You can create segments with the following attributes:

You can use one or many attributes for every segment. Segments are automatically updated when customer data is updated.

Segments can also be used as triggers for automations.