It's generally expected that it's less expensive to retain customers, than to acquire new ones. Marketing and sales costs quickly add up. Let's explore why retention beats acquistion for calm, customer-funded SaaS companies.
Onboarding users to your SaaS is almost a fine art. You want to guide them as best as possible, but also don't want to overwhelm too much. It shouldn't take them too long, but should also be complete enough. What equals a great onboarding nowadays?
Word of Mouth Marketing (also Word of Mouth Advertising) is the most powerful way for your SaaS company to grow. Let's see how you can set up your SaaS to utilise WOMM.
As a customer-funded (aka bootstrapped) company, you are in a position to do the right thing. Because you are in control and not any outside investors.
What small things can you do to delight your SaaS customers?